Marketing

Marketing

Inspiring business growth.

To be successful in the business field today, a quality marketing and sales strategy of a product or service is at the foundation of every business. Working to meet customers’ needs, Marian University’s marketing program will prepare you to become a professional with strong marketing and sales skills.


School of Business video
Inspiring future leaders, Marian’s business programs prepare students for all facets of the business world.

Program Information

International Assembly for Collegiate Business Education (IACBE)

Marian University has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located in Lenexa, Kansas. The business programs in the following degrees are accredited by the IACBE:

  • Bachelor of Science in Business Administration (BSBA) with majors in Accounting, Business Administration, Finance, Health Care Administration, Management, Marketing, Sport & Recreation Management.
  • Bachelor of Science (BS) with major in Information Technology.
  • Bachelor of Business Administration (BBA) with majors in General Management, Health Care Administration, Human Resource Management, Marketing, Operations and Supply Chain Management.
  • Master of Science (MS) with concentration in Organizational Leadership.

International Assembly for Collegiate Business Education
11374 Strang Line Road
Lenexa, Kansas 66215, USA
(913) 631-3009
www.iacbe.org

Mission

The Marketing program focuses on the creative, dynamic, and exciting market segment of business. The program examines interactions between producers and consumers in satisfying the needs, wants and demands of the consumer to stimulate business growth domestically and internationally.

Learning Outcomes

  • Students will possess an emphasis on professional training for the development of marketing strategies.
  • Students will understand how to effectively apply critical thinking skills to managing marketing.
  • Students will possess an integrated knowledge of marketing functions.
  • Students will understand how to effectively analyze customer's wants and buyer's behaviors.
  • Students will apply how to respond to environmental and social needs to stimulate business growth through case solving methods and techniques.

The Program
Through the marketing program, you’ll take courses that address all facets of business, including accounting, economics, finance, law, management, marketing, technology and international business. Marketing deals with the selection of markets, analysis of customer behavior, market research, market forecasting, product development, pricing, physical distribution, advertising, personal selling, public relations, direct marketing and sales promotion. As part of the marketing program, you’ll learn how to stimulate business growth and meet the demands of domestic and international markets and institutions.

General Education Program: 46-49 credits of University requirements, including PHI 231; ECO 201; MAT 130 or MAT 201. TEC 102 is highly recommended.

Business programs core
34 credits as follows:
31 credits:

ACC 201 Financial Accounting, 3 cr.
BUA 203 Career Preparation, 1 cr.
BUA 210 Statistical Techniques for Research Data Analysis, 3 cr.
BUA 310 International Business, 3 cr.
BUA 350 Business Law, 3 cr.
BUA 402 Strategy and Policy, 3 cr.
ECO 202 Microeconomics, 3 cr.
FIN 301 Managerial Finance, 3 cr.
MGT 213 Principles of Management, 3 cr.
MKT 201 Principles of Marketing, 3 cr.
TEC 200 Fundamentals of Information Technology, 3 cr.

3 credits from the following:
ENG 222 Business Communications, 3 cr.
COM 101 Fundamentals of Communication, 3 cr.
COM 232 Public Speaking, 3 cr.

Marketing courses
18-21 credits as follows:
9 credits:
MKT 302 Principles of Advertising, 3 cr.
MKT 311 Consumer Behavior, 3 cr.
or
MKT 322 Sales Management, 3 cr.
MKT 400 Marketing Management, 3 cr.

0-3 credits:
MKT 397 Internship, 0 cr.
MKT 497 Internship, 1-3 cr.

9 credits from the following(3 credits must be at the 300 level or above):
ART 201 Design, 3 cr.
ART 203 Introduction to Graphic Arts, 3 cr.
ART 205 Digital Imaging, 3 cr.
ART 207 Computer Illustration, 3 cr.
COM 202 Writing for Media, 3 cr.
COM 215 Introduction to Public Relations, 3 cr.
COM 302 Intercultural Communication, 3 cr.
COM 315 Public Relations Writing and Practice, 3 cr.
COM 333 Computer Applications for Communications, 3 cr.
COM 420 Professional Presentations, 3 cr.
MKT 318 Personal Selling Skills, 3 cr.
MKT 401 Marketing Research, 3 cr.
MKT 402 Marketing Seminar, 3 cr.
MKT 404 Special Topics, 3 cr.
SRM 422 Sport and Recreation Marketing, 3 cr.
TEC 314 E-Business and Digital Technologies, 3 cr.

16-22 credits:
University electives

For more details regarding this program, view Marian’s Academic Bulletin.

At Marian, you’ll apply knowledge gained in class to solve real-world problems through a broad business education with emphasis on professional training for the development of marketing strategies and managing marketing operations. Beginning with a foundation in the liberal arts and enhanced by the core business curriculum, you will have the opportunity to work with community businesses through class projects and internships.

For more information, please contact:

Office of Admission
920.923.7650
admission@marianuniversity.edu

Jessica Little, MS
920.923.8107
jalittle82@marianuniversity.edu

Marian’s business faculty will prepare you to achieve your goals through a classroom experience centered on a personal, applied approach. Through the marketing program, you’ll be prepared with the skills and knowledge to work in nearly any industry, all while achieving your personal and professional goals.

Criteria for Undergraduate Business Students

A student who meets Marian University admission standards and who declares a business major must comply with the following standards at each class level:

Freshman Criteria (for students with at least 30 credits completed)

Students should have completed the following with a minimum grade of C:

  • ENG 101 or ENG 105

Students must maintain a cumulative GPA of at least 2.00

Sophomore Criteria (for students with at least 60 credits completed)

Students should have completed the following with a minimum grade of C:

  • ENG 151 or ENG 106
  • MAT 111 or MAT 130 or MAT 132
  • BUA 210
  • Science lab(s)

Students must maintain a cumulative GPA of at least 2.00

Junior and Senior Criterion (for students with at least 80 credits completed)

Students must maintain a cumulative GPA of at least 2.00

Failure to Meet Criteria

Any business student failing to meet these criteria is placed on probation. During the first semester of probation, students may continue taking business courses. If the student has failed to meet the criteria after one semester on probation, that student may only retake deficient classes and general education requirements.

Graduation Requirements

A business student is not allowed to graduate with a D+ or lower grade in any business course. If such a grade is recorded, the course must be retaken and a grade of C- or above must be achieved. All business students are required to take a comprehensive exit examination during the semester prior to graduation. Students pursuing more than one major in the business program must complete at least 15 credits of unique courses to count in each major. Students pursuing a minor must complete at least 9 credits of courses unique to the minor.

Internship Experience

The internship provides practical work experience related to the student's career objective. All internships involve planned and supervised on-the-job training with interaction among the student, a faculty advisor, and a supervisor from the site of the internship. The student may complete the internship on a part- or full-time basis. Before the student begins their internship, they must consult with the internship coordinator in their respective discipline to review requirements and expectations.

Prior to the start of the internship, the site must be approved and a learning contract and supervisor agreement must be completed. Students are eligible to register for a 0-3 credit internship upon achieving junior status. Specific internship requirements such as number of hours, paperwork, and other assignments may differ depending on major. Students must consult with the program director and internship coordinator for these details and cannot register for the internship until authorized by the internship coordinator. Business students are required to complete a minimum of one internship experience regardless of the number of declared majors.

As a graduate of the marketing program, you’ll find career success in a variety of settings, including advertising, product line management, public relations and sales. With numerous hands-on experiences, you’ll be one step ahead of the competition and find success in both the private and public sectors. Recent graduates have found career success from organizations including Caterpillar, Inc., J.J. Keller, Mercury Marine and the U.S. Marketing Corporation.

Program Director

Jessica Little

Jessie Little Title: Assistant Professor, Marketing Program Director

E-mail: jalittle82@marianuniversity.edu

Phone: 920.923.8107

Highest Degree: M.S.

View Biography


Academic Advisor

Angela Blamey

Angela Blamey Title: Internship Coordinator; Academic Advisor

E-mail:amblamey48@marianuniversity.edu

Phone: 920.923.8522

Highest Degree: M.S.

Strengths: Empathy, Consistency, Responsibility, Harmony, Discipline

View Biography

Part-Time Faculty

David Washkoviak

David Washkoviak2
Title:
Adjunct Instructor, Marketing

E-mail: dgwashkoviak65@marianuniversity.edu

Phone: 920.923.8965

Highest Degree: MSOLQ

Bread

Did You Know?

At Erbert & Gerbert’s Bistro, Honey Wheat bread is the students’ favorite sub bread (Source: Sodexo Sales as of June 2014).

Campus Info

Marian University
45 S. National Ave.
Fond du Lac, WI 54935-4699

1-800-2-MARIAN
(1-800-262-7426)
admission@marianuniversity.edu

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