Marketing

Marketing

Inspiring business growth.

To be successful in the business field today, a quality marketing and sales strategy of a product or service is at the foundation of every business. Working to meet customers’ needs, Marian University’s marketing program will prepare you to become a professional with strong marketing and sales skills.

 

Program Information

Professional Standards in business

Business programs at Marian University are accredited by the International Assembly for Collegiate Business Education (IACBE) whose mission is to promote and recognize excellence in business education in institutions of higher education worldwide, at both the undergraduate and graduate levels, through specialized accreditation of business programs.

Accreditation Standards

Marian adheres to the following principles of business education promoted by IACBE:

Principle 1: Outcomes Assessment. The academic business unit has developed and fully implemented an outcomes assessment process consistent with their mission and broad-based goals.

Principle 2: Strategic Planning. The academic business unit has developed and implemented a strategic planning process that enables continuous improvement and guides it into the future consistent with its mission.

Principle 3: Curriculum. Programs offered are consistent with current, acceptable business practices and the expectations of professionals in the academic and business communities.

Principle 4: Faculty. Appropriate program coverage is provided by highly-qualified faculty with adequate time to devote to teaching, service, and scholarly activity.

Principle 5: Scholarly and Professional Activities. Faculty members are involved in scholarly and professional activities that enhance the depth and scope of their knowledge.

Principle 6: Resources. Financial resources available are sufficient to support a high-quality learning environment.

Principle 7: Internal and External Relationships. The academic business unit has effective working relationships with other functional units within the institution, meaningful linkages to business practitioners and organizations, effective relationships with external organizations, and is accountable to the public.

Principle 8: International Business Education. The academic business unit ensures that students possess the knowledge, skills, and abilities to understand and deal effectively with critical issues in a dynamic global business environment

Principle 9: Educational Innovation. The academic business unit maintains environment that encourages and recognizes innovation and creativity in the education of business students.

Professional Conduct (Standard for Students)

Faculty and Staff in the School of Business expect the highest standards of honest, ethical professional conduct from each of our students. Primary components of professional behavior expected include:

  • full engagement
  • responsibility and integrity, and
  • commitment to quality.

International Assembly for Collegiate Business Education (IACBE)

Marian University has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located in Lenexa, Kansas. The business programs in the following degrees are accredited by the IACBE:

  • Bachelor of Science in Business Administration (BSBA) with majors in Accounting, Business Administration, Finance, Health Care Administration, Management, Marketing, Sport & Recreation Management.
  • Bachelor of Science (BS) with major in Information Technology.
  • Bachelor of Business Administration (BBA) with majors in General Management, Health Care Administration, Human Resource Management, Marketing, Operations and Supply Chain Management.
  • Master of Science (MS) with concentration in Organizational Leadership.

International Assembly for Collegiate Business Education
11374 Strang Line Road
Lenexa, Kansas 66215, USA
(913) 631-3009
www.iacbe.org

Marian University is accredited by the Higher Learning Commission .

Mission

The Marketing program focuses on the creative, dynamic, and exciting market segment of business. The program examines interactions between producers and consumers in satisfying the needs, wants and demands of the consumer to stimulate business growth domestically and internationally.

Learning Outcomes

  • Students will possess an integrated knowledge of business functions & systems.
  • Students will Possess effective written communications skills.
  • Students will Possess effective oral communications skills.
  • Students will be able to effectively apply critical thinking skills to business problems.
  • Students will understand how to effectively analyze consumers needs & wants and buyer behaviors.
  • Students will apply marketing concepts on how to respond to environmental and social needs to stimulate business growth through case solving methods and marketing techniques.

The Program
Through the marketing program, you’ll take courses that address all facets of business, including accounting, economics, finance, law, management, marketing, technology and international business. Marketing deals with the selection of markets, analysis of customer behavior, market research, market forecasting, product development, pricing, physical distribution, advertising, personal selling, public relations, direct marketing and sales promotion. As part of the marketing program, you’ll learn how to stimulate business growth and meet the demands of domestic and international markets and institutions.

General Education Program: 46-49 credits of University requirements, including PHI 231; ECO 201; MAT 130 or MAT 201. TEC 102 is highly recommended.

Business programs core
34 credits as follows:
31 credits:

ACC 201 Financial Accounting, 3 cr.
BUA 203 Career Preparation, 1 cr.
BUA 210 Statistical Techniques for Research Data Analysis, 3 cr.
BUA 310 International Business, 3 cr.
BUA 350 Business Law, 3 cr.
BUA 402 Strategy and Policy, 3 cr.
ECO 202 Microeconomics, 3 cr.
FIN 301 Managerial Finance, 3 cr.
MGT 213 Principles of Management, 3 cr.
MKT 201 Principles of Marketing, 3 cr.
TEC 200 Fundamentals of Information Technology, 3 cr.

3 credits from the following:
ENG 222 Business Communications, 3 cr.
COM 101 Fundamentals of Communication, 3 cr.
COM 232 Public Speaking, 3 cr.

Marketing courses
18-21 credits as follows:
9 credits:
MKT 302 Principles of Advertising, 3 cr.
MKT 311 Consumer Behavior, 3 cr.
or
MKT 322 Sales Management, 3 cr.
MKT 400 Marketing Management, 3 cr.

0-3 credits:
MKT 397 Internship, 0 cr.
MKT 497 Internship, 1-3 cr.

9 credits from the following(3 credits must be at the 300 level or above):
ART 201 Design, 3 cr.
ART 203 Introduction to Graphic Arts, 3 cr.
ART 205 Digital Imaging, 3 cr.
ART 207 Computer Illustration, 3 cr.
COM 202 Writing for Media, 3 cr.
COM 215 Introduction to Public Relations, 3 cr.
COM 302 Intercultural Communication, 3 cr.
COM 315 Public Relations Writing and Practice, 3 cr.
COM 333 Computer Applications for Communications, 3 cr.
COM 420 Professional Presentations, 3 cr.
MKT 318 Personal Selling Skills, 3 cr.
MKT 401 Marketing Research, 3 cr.
MKT 402 Marketing Seminar, 3 cr.
MKT 404 Special Topics, 3 cr.
SRM 422 Sport and Recreation Marketing, 3 cr.
TEC 314 E-Business and Digital Technologies, 3 cr.

16-22 credits:
University electives

For more details regarding this program, view Marian’s Academic Bulletin.

At Marian, you’ll apply knowledge gained in class to solve real-world problems through a broad business education with emphasis on professional training for the development of marketing strategies and managing marketing operations. Beginning with a foundation in the liberal arts and enhanced by the core business curriculum, you will have the opportunity to work with community businesses through class projects and internships.

For more information, please contact:

Office of Admission
920.923.7650
admission@marianuniversity.edu

Jessica Little, MS
920.923.8107
jalittle82@marianuniversity.edu

Marian's business faculty will prepare you to achieve your goals through a classroom experience centered on a personal, applied approach. Through the marketing program, you'll be prepared with the skills and knowledge to work in nearly any industry, all while achieving your personal and professional goals.

Criteria for Undergraduate Business Students

A student who meets Marian University admission standards and who declares a business major must comply with the following standards at each class level:

Freshman Criteria (for students with at least 30 credits completed)

Students should have completed the following with a minimum grade of C:

  • ENG 101 or ENG 105

Students must maintain a cumulative GPA of at least 2.00

Sophomore Criteria (for students with at least 60 credits completed)

Students should have completed the following with a minimum grade of C:

  • ENG 151 or ENG 106
  • MAT 111 or MAT 130 or MAT 132
  • BUA 210
  • Science lab(s)

Students must maintain a cumulative GPA of at least 2.00

Junior and Senior Criterion (for students with at least 80 credits completed)

Students must maintain a cumulative GPA of at least 2.00

Failure to Meet Criteria

Any business student failing to meet these criteria is placed on probation. During the first semester of probation, students may continue taking business courses. If the student has failed to meet the criteria after one semester on probation, that student may only retake deficient classes and general education requirements.

Graduation Requirements

A business student is not allowed to graduate with a D+ or lower grade in any business course. If such a grade is recorded, the course must be retaken and a grade of C- or above must be achieved. All business students are required to take a comprehensive exit examination during the semester prior to graduation. Students pursuing more than one major in the business program must complete at least 15 credits of unique courses to count in each major. Students pursuing a minor must complete at least 9 credits of courses unique to the minor.

Internship Experience

The internship provides practical work experience related to the student's career objective. All internships involve planned and supervised on-the-job training with interaction among the student, a faculty advisor, and a supervisor from the site of the internship. The student may complete the internship on a part- or full-time basis. Before the student begins their internship, they must consult with the internship coordinator in their respective discipline to review requirements and expectations.

Prior to the start of the internship, the site must be approved and a learning contract and supervisor agreement must be completed. Students are eligible to register for a 0-3 credit internship upon achieving junior status. Specific internship requirements such as number of hours, paperwork, and other assignments may differ depending on major. Students must consult with the program director and internship coordinator for these details and cannot register for the internship until authorized by the internship coordinator. Business students are required to complete a minimum of one internship experience regardless of the number of declared majors.

As a graduate of the marketing program, you'll find career success in a variety of settings, including advertising, product line management, public relations and sales. With numerous hands-on experiences, you'll be one step ahead of the competition and find success in both the private and public sectors. Recent graduates have found career success from organizations including Caterpillar, Inc., J.J. Keller, Mercury Marine and the U.S. Marketing Corporation.

MARKETING - Assessment

Outcome: Knowledge Acquisition - Business
Measure: Peregrine CPC Comp Exam

Results:
Marian Baseline Target = 50 %-ile (51.9% correct)
Comparison (IACBE schools) = 50%-ile (51.9% correct)
Marian Stretch Goal = 80%-ile (62.5% correct)
Marian Average achieved = 78%-ile (59.9% correct)
Marian Highest Achieved = 98%-ile (79% correct)

Conclusions:
On average, Marian students performed higher than the IACBE comparison average.
Almost half of Marian students performed in the top 20 percent nationally (45%).
In general, students have good knowledge of business concepts as measured by the CPC-Comp.

Outcome: Integrated Knowledge of Business
Measure: CAPSIMBusiness Simulation

Results:
Standard: Balanced Scorecard - Standard = at/above National average (50th %-ile)
Stretch Goal: Balanced Scorecard - Standard = at/above 80th %-ile
Marian Achieved = All teams above average except 1. (Range: 16th to 96th %-ile)
Marian Stretch Goal Achieved: 44% of teams at or above 80%

Conclusions:
94% of Marian teams achieved results at or above the national average compared with others teams.
44% of Marian teams achieved the stretch goal performing at or above the 80th percentile.
In general, students do well in the simulation, demonstrating integrated knowledge of business.

Internships

Recent graduates have held internships in places such as:

  • Best Buy
  • Cartwright Lighting
  • Frontida, Inc
  • Good Karma Broadcasting
  • ISI
  • Network Health
  • Quicken Loans
  • Radio Plus
  • Thrivent Financial
  • Wind Power Wind Surfing

Inspiring future leaders, Marian's business programs prepare students for all facets of the business world. Click here to learn more about the business programs at Marian University.

Alumni Spotlight: Meet Kira Schnell-Harrison, class of ’08. Kira graduated from Marian University with a Marketing degree and is now employed as a Retail Account Specialist with Simmons Bedding Company. Click to view Kira's story.

Internships are one of the many opportunities to gain hands-on experience while receiving an education at Marian University. Senior Kate Kostac, is just one shining example of a student who had a great experience while completing their internship. Kate served as the Human Resources Intern at the Fond du Lac Family YMCA. Watch Kate's story.

When given the opportunity to complete an internship as part of her program, Brooke took on the opportunity!! Hear about her experiences as a human resources intern at Agnesian. Watch Brooke's story.

Learn more about Business programs at Marian!

Jessica Little
Assistant Professor, Marketing Program Director
jalittle82@marianuniversity.edu
920-923-8107

David Washkoviak
Adjunct Instructor
dgwashkoviak00@marianuniversity.edu
920-923-8965


Social Media

Fun Facts

Both prospective and current Marian students can stay connected through Facebook, Twitter and YouTube (Source: Student Handbook, 2013-2014).

Campus Info

Marian University
45 S. National Ave.
Fond du Lac, WI 54935-4699

1-800-2-MARIAN
(1-800-262-7426)
admission@marianuniversity.edu

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