Inspired by the field of business, a Bachelor of Science in Business Administration (BSBA) degree from Marian University prepares you for your first professional work experience following graduation. The program emphasizes all facets of business, including management, marketing, accounting, economics, personnel, finance and law.
As part of the marketing program, students will learn how to stimulate business growth and meet the demands of domestic and international markets and institutions. Marketing deals with the selection of markets, analysis of customer behavior, market research, market forecasting, product development, pricing, physical distribution, advertising, personal selling and promotion.
Marian's program in Marketing is designed to offer the student a broad business education with emphasis on professional training for the development of marketing strategies and managing marketing operations. Beginning with a foundation in the liberal arts and enhanced by the core business curriculum, students will be inspired by the opportunity to work with community businesses through class projects and internships.
MARKETING PROGRAM (BSBA)
General Education Program: 46-49 University requirements, including PHI 231; MAT 130 or MAT 201. TEC 102 is highly recommended.
46-49 University requirements, including PHI 231; MAT 130 or MAT 201. TEC 102 is highly recommended.
Business Programs Core*
40-41 credits as follows:
ACC 201 Financial Accounting, 3 cr.
ACC 202 Managerial Accounting, 3 cr.
BUA 203 Career Preparation, 1 cr.
BUA 310 International Business, 3 cr.
BUA 350 Business Law, 3 cr.
BUA 402 Strategy and Policy, 3 cr.
ECO 201 Macroeconomics, 3 cr.
ECO 202 Microeconomics, 3 cr.
FIN 301 Managerial Finance, 3 cr.
MGT 213 Principles of Management, 3 cr.
MKT 201 Principles of Marketing, 3 cr.
3 credits from the following:
ENG 222 Business Communications, 3 cr.
COM 101 Fundamentals of Communication, 3 cr.
COM 232 Public Speaking, 3 cr.
COM 324 Interpersonal Communication, 3 cr. (recommended for students majoring in Health Care Administration)
TEC 200 Fundamentals of Information Technology, 3 cr.
3-4 credits from the following:
BUA 210 Statistical Techniques for Research Data Analysis, 3 cr.
MAT 122 Introduction to Probability and Statistics, 4 cr.
*For all six business majors except information technology.
MKT 302 Principles of Advertising, 3 cr.
MKT 311 Consumer Behavior, 3 cr.
MKT 322 Sales Management, 3 cr.
MKT 400 Marketing Management, 3 cr.
MKT 397 Internship, 0-3 cr.
MKT 497 Internship, 0-3 cr.
6 credits from the following: (3 credits must be 300 level or higher)
ART 201 Design, 3 cr.
ART 203 Introduction to Graphic Arts, 3 cr.
ART 205 Digital Imaging, 3 cr.
ART 207 Computer Illustration, 3 cr.
BUA 303 Population and Demography, 3 cr.
COM 202 Writing for Media, 3 cr.
COM 215 Introduction to Public Relations, 3 cr.
COM 302 Intercultural Communication, 3 cr.
COM 315 Public Relations Writing & Practice, 3 cr.
COM 322 Argumentation and Persuasion, 3 cr.
COM 333 Computer Applications for Communications, 3 cr.
COM 420 Professional Presentations, 3 cr.
MKT 318 Personal Selling Skills, 3 cr.
MKT 401 Marketing Research, 3 cr.
MKT 402 Marketing Seminar, 3 cr.
MKT 404 Special Topics, 3 cr.
SRM 422 Sport and Recreation Marketing, 3 cr.
TEC 214 Web Design and E-Commerce, 3 cr.
20-24 credits: University electives