Inspiring business growth.

To be successful in the business field today, a quality marketing and sales strategy of a product or service is at the foundation of every business. Working to meet customers’ needs, Marian University’s marketing program will prepare you to become a professional with strong marketing and sales skills.

The Program
Through the marketing program, you’ll take courses that address all facets of business, including accounting, economics, finance, law, management, marketing, technology and international business. Marketing deals with the selection of markets, analysis of customer behavior, market research, market forecasting, product development, pricing, physical distribution, advertising, personal selling, public relations, direct marketing and sales promotion. As part of the marketing program, you’ll learn how to stimulate business growth and meet the demands of domestic and international markets and institutions.

The Possibilities
At Marian, you’ll apply knowledge gained in class to solve real-world problems through a broad business education with emphasis on professional training for the development of marketing strategies and managing marketing operations. Beginning with a foundation in the liberal arts and enhanced by the core business curriculum, you will have the opportunity to work with community businesses through class projects and internships.

The Results
As a graduate of the marketing program, you’ll find career success in a variety of settings, including advertising, product line management, public relations and sales. With numerous hands-on experiences, you’ll be one step ahead of the competition and find success in both the private and public sectors. Recent graduates have found career success from organizations including Caterpillar, Inc., J.J. Keller, Mercury Marine and the U.S. Marketing Corporation.

The Marian Difference
Marian’s business faculty will prepare you to achieve your goals through a classroom experience centered on a personal, applied approach. Through the marketing program, you’ll be prepared with the skills and knowledge to work in nearly any industry, all while achieving your personal and professional goals.

School of Business video
Inspiring future leaders, Marian’s business programs prepare students for all facets of the business world.

Program Information

International Assembly for Collegiate Business Education (IACBE)

Marian University has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located in Lenexa, Kansas. The business programs in the following degrees are accredited by the IACBE:

  • Bachelor of Science in Business Administration (BSBA) with majors in Accounting, Business Administration, Finance, Health Care Administration, Management, Marketing, Sport & Recreation Management.
  • Bachelor of Science (BS) with major in Information Technology.
  • Bachelor of Business Administration (BBA) with majors in General Management, Health Care Administration, Human Resource Management, Marketing, Operations and Supply Chain Management.
  • Master of Science (MS) with concentration in Organizational Leadership.

International Assembly for Collegiate Business Education
11374 Strang Line Road
Lenexa, Kansas 66215, USA
(913) 631-3009

General Education Program: 46-49 credits of University requirements, including PHI 231; MAT 130 or MAT 201. TEC 102 is highly recommended.

Business programs core
34 credits:
ACC 201 Financial Accounting, 3 cr.
ACC 306 Managerial Accounting, 3 cr.
BUA 203 Career Preparation, 1 cr.
BUA 310 International Business, 3 cr.
BUA 350 Business Law, 3 cr.
BUA 402 Strategy and Policy, 3 cr.
ECO 201 Macroeconomics, 3 cr.
ECO 202 Microeconomics, 3 cr.
FIN 301 Managerial Finance, 3 cr.
MGT 213 Principles of Management, 3 cr.
MKT 201 Principles of Marketing, 3 cr.
TEC 200 Fundamentals of Information Technology, 3 cr.

3 credits from the following:
ENG 222 Business Communications, 3 cr.
COM 101 Fundamentals of Communication, 3 cr.
COM 232 Public Speaking, 3 cr.
COM 324 Interpersonal Communication, 3 cr.

3-4 credits from the following:
BUA 210 Statistical Techniques for Research Data Analysis, 3 cr.
MAT 122 Introduction to Probability and Statistics, 4 cr.

Marketing courses
12 credits:
MKT 302 Principles of Advertising, 3 cr.
MKT 311 Consumer Behavior, 3 cr.
MKT 322 Sales Management, 3 cr.
MKT 400 Marketing Management, 3 cr.

0-3 credits:
MKT 397 Internship, 0-3 cr.
MKT 497 Internship, 0-3 cr.

6 credits from the following:
(3 credits must be at the 300 level or above)
ART 201 Design, 3 cr.
ART 203 Introduction to Graphic Arts, 3 cr.
ART 205 Digital Imaging, 3 cr.
ART 207 Computer Illustration, 3 cr.
BUA 303 Population and Demography, 3 cr.
COM 202 Writing for Media, 3 cr.
COM 215 Introduction to Public Relations, 3 cr.
COM 302 Intercultural Communication, 3 cr.
COM 315 Public Relations Writing and Practice, 3 cr.
COM 322 Argumentation and Persuasion, 3 cr.
COM 333 Computer Applications for Communications, 3 cr.
COM 420 Professional Presentations, 3 cr.
MKT 318 Personal Selling Skills, 3 cr.
MKT 401 Marketing Research, 3 cr.
MKT 402 Marketing Seminar, 3 cr.
MKT 404 Special Topics, 3 cr.
SRM 422 Sport and Recreation Marketing, 3 cr.
TEC 214 Web Design and E-Commerce, 3 cr.

20-24 credits:
University electives

For more details regarding this program, view Marian’s Academic Bulletin.


Did You Know?

Campus safety patrols campus 24-7 (Source: Student Handbook, 2013-2014).

Campus Info

Marian University
45 S. National Ave.
Fond du Lac, WI 54935-4699


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