What Are You Inspired to Do?

Communication - Strategic Communication

Communication is essential in every organization. Leaders must work well in small groups, conduct training seminars, make product presentations and work one-on-one with clients and colleagues. Effective communication skills appear in most professional job descriptions. A bachelor of arts in communication from Marian University prepares you for a variety of careers.

With an emphasis in Public Relations, the student is prepared to write press releases, media tip sheets and handle public relation events and communication.

60 credits:
Communication majors must complete the communication core and one of the two areas of emphasis.

Communication core
27 credits:
COM 100 Introduction to Communication, 3 cr.
COM 102 Electronic Student Newspaper, 1 cr.
COM 202 Writing for Media, 3 cr.
COM 232 Public Speaking, 3 cr.
COM 302 Intercultural Communication, 3 cr.

COM 333 Computer Applications for Communications, 3 cr.
COM 400 Theories in Communication, 3 cr.
COM 401 Legal Issues in Communication, 3 cr.
COM 405 Senior Seminar, 2 cr.
COM 397 Internship, 1-3 cr.
OR
COM 497 Internship, 1-3 cr.

(Students are strongly advised to take BUA 203 Career Preparation, 1 cr.)

Students are required to maintain a professional portfolio of samples of their work. The portfolio is reviewed in COM 405: Senior Seminar.

Complete one area of emphasis:

Public relations and strategic communication emphasis
21 credits:
COM 210 Mass and Digital Communication, 3 cr.
COM 215 Introduction to Public Relations, 3 cr.
COM 315 Public Relations Writing and Practice, 3 cr.
COM 412 Digital Communication, 3 cr.
COM 416 Crisis Communication, 3 cr.
MKT 201 Principles of Marketing, 3 cr.
PHI 315 Media and Identity, 3 cr.

19-22 credits:
University electives

FVTC

Did You Know?

Marian University has an articulation agreement with Fox Valley Technical College (FVTC) and the UW School System, making the transfer of credits easier for students (Source: Academic Bulletin, 2013-2014).

Campus Info

Marian University - Main Campus
45 S. National Ave.
Fond du Lac, WI 54935-4699

CALL: 1-800-2-MARIAN (1-800-262-7426)
EMAIL: admission@marianuniversity.edu  

All Locations