What Are You Inspired to Do?

Communication - Strategic Communication

Communication is essential in every organization. Leaders must work well in small groups, conduct training seminars, make product presentations and work one-on-one with clients and colleagues. Effective communication skills appear in most professional job descriptions. A bachelor of arts in communication from Marian University prepares you for a variety of careers.

With an emphasis in Public Relations, the student is prepared to write press releases, media tip sheets and handle public relation events and communication.

 

60 credits:

Communication majors must complete the communication core and one area of emphasis.

Communication core

27 credits:

COM 100 Introduction to Communication, 3 cr.
COM 102 Electronic Student Newspaper, 1 cr.
COM 202 Writing for Media, 3 cr.
COM 232 Public Speaking, 3 cr.
COM 302 Intercultural Communication, 3 cr.
COM 333 Computer Applications for Communications, 3 cr.
COM 400 Theories in Communication, 3 cr.
COM 401 Legal Issues in Communication, 3 cr.
COM 405 Senior Seminar, 2 cr.
COM 397 Internship, 1-3 cr.
OR
COM 497 Internship, 1-3 cr.

(Students are strongly advised to take BUA 203 Career Preparation, 1 credit.)

Note: Students are required to maintain a professional portfolio of samples of their work. The portfolio will be reviewed in COM 405 Senior Seminar, 2 credits.

Strategic Communication emphasis

21 credits:

COM 210 Introduction to Mass Communication, 3 cr.
COM 215 Introduction to Public Relations, 3 cr.
COM 315 Public Relations Writing and Practice, 3 cr.
COM 412 Digital Communication, 3 cr.
COM 416 Crisis Communication, 3 cr.
MKT 201 Principles of Marketing, 3 cr.
PHI 315 Media and Identity, 3 cr.

19-22 credits: University electives

24 credits as follows:

12 credits:

COM 100 Introduction to Communication, 3 cr.
COM 202 Writing for Media, 3 cr.
COM 232 Public Speaking, 3 cr.
COM 302 Intercultural Communication, 3 cr.

12 credits:

COM Electives (6 of these 12 credits must be at the 300-400 level)

96 Percent

Fun Fact

96% of Marian students participate in educationally driven internships and research in their majors, giving them experience that can be applied after graduation.

Campus Info

Marian University - Main Campus
45 S. National Ave.
Fond du Lac, WI 54935-4699

CALL: 1-800-2-MARIAN (1-800-262-7426)
EMAIL: admission@marianuniversity.edu  

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