What Are You Inspired to Do?

Communication - Strategic Communication

Communication is essential in every organization. Leaders must work well in small groups, conduct training seminars, make product presentations and work one-on-one with clients and colleagues. Effective communication skills appear in most professional job descriptions. A bachelor of arts in communication from Marian University prepares you for a variety of careers.

With an emphasis in Public Relations, the student is prepared to write press releases, media tip sheets and handle public relation events and communication.

60 credits:
Communication majors must complete the communication core and one of the two areas of emphasis.

Communication core
27 credits:
COM 100 Introduction to Communication, 3 cr.
COM 102 Electronic Student Newspaper, 1 cr.
COM 202 Writing for Media, 3 cr.
COM 232 Public Speaking, 3 cr.
COM 302 Intercultural Communication, 3 cr.

COM 333 Computer Applications for Communications, 3 cr.
COM 400 Theories in Communication, 3 cr.
COM 401 Legal Issues in Communication, 3 cr.
COM 405 Senior Seminar, 2 cr.
COM 397 Internship, 1-3 cr.
OR
COM 497 Internship, 1-3 cr.

(Students are strongly advised to take BUA 203 Career Preparation, 1 cr.)

Students are required to maintain a professional portfolio of samples of their work. The portfolio is reviewed in COM 405: Senior Seminar.

Complete one area of emphasis:

Public relations and strategic communication emphasis
21 credits:
COM 210 Mass and Digital Communication, 3 cr.
COM 215 Introduction to Public Relations, 3 cr.
COM 315 Public Relations Writing and Practice, 3 cr.
COM 412 Digital Communication, 3 cr.
COM 416 Crisis Communication, 3 cr.
MKT 201 Principles of Marketing, 3 cr.
PHI 315 Media and Identity, 3 cr.

19-22 credits:
University electives

77%

Fun Fact

77% of students self-report that Marian’s academic advisors are helpful and knowledgeable about major requirements (Source: Noel-Levitz Student Satisfaction Survey, April 2014).

Campus Info

Marian University - Main Campus
45 S. National Ave.
Fond du Lac, WI 54935-4699

CALL: 1-800-2-MARIAN (1-800-262-7426)
EMAIL: admission@marianuniversity.edu  

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