What Are You Inspired to Do?


General Management

Inspiring leadership in the business field.

With your passion for business, you know that earning your bachelor’s degree is one way to advance your career and set youself apart from the competition. That’s why you want to complete your bachelor’s degree in Marian University’s general management program.

The Program
Through Marian’s general management program, you’ll take courses that address all facets of business, including accounting, economics, finance, law, management, marketing and human resources. You’ll acquire the skills to navigate the world of business, all while engaging in flexible, convenient courses that meet your needs as a working adult.

The Convenience
In the general management program, you will find personal, one-on-one support from faculty and enhance your career-related skills. You’ll acquire the skills to navigate the workplace and the world, all while engaging in flexible, convenient courses that meet your needs as a working adult. Marian’s program is offered both on ground in Fond du Lac, Appleton and West Allis, as well as in a 100% online format, allowing working professionals to earn their bachelor’s degree in a way that meets their needs.

The Marian Reputation
At Marian University, our business faculty will prepare you to achieve your goals through a classroom experience centered on a personal, applied approach. Through the program, you’ll be prepared to plan, organize, direct and manage an organization’s activities, all while becoming a leader in business and achieving your professional goals.

General Management

True leadership takes more than management skills. It takes vision, character, and the ability to inspire others to achieve a common goal. Marian's BBA in General Management program provides not just the theoretical understanding of key management principles such as leadership, power, decision making, policy formation, and organizational structure and change, but it also will enable you to bring that knowledge to life and apply those principles to real-world business problems in meaningful ways.

Designed to meet the academic and professional needs of Wisconsin working adults looking to advance their careers, the General Management program will deliver to you the kind of powerful preparation and convenience that is hard to match.

The Core

The BBA core curriculum will position you to explore a variety of essential areas related to business, from statistics, accounting, and microeconomics to business law, strategy and policy, business ethics, and many more. Additionally, the business core will enable you to develop and sharpen crucial skills in communication, critical thinking, leadership, and writing, among others.

The Curriculum

The General Management curriculum is designed to foster the kind of intellectual adaptability and skills it takes to succeed in the world of Wisconsin business and industry. You'll engage in case studies, small-group discussions, and work-related research projects, developing knowledge that can be applied at your current job the very next day. The curriculum has been crafted with significant input from executives at some of the state's most respected companies and organizations, and covers areas ranging from operations and sales to international organizational behavior and entrepreneurial and small business management.

The Convenience

As your neighbor, Marian is local, connected, and respected-employers know us and trust our graduates. We offer you convenient learning centers in Appleton, Fond du Lac, and West Allis Milwaukee, as well as convenient evening courses from 6 p.m. to 10 p.m. Monday through Thursday. Some courses are available online; you can start your program in the fall, spring, or summer; and you'll be able to proceed through the program at your own pace by taking one or more courses per 7-week term.

International Assembly for Collegiate Business Education (IACBE)

Marian University has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located in Olathe, Kansas. The business programs in the following degrees are accredited by the IACBE:

  • Bachelor of Science in Business Administration (BSBA) with majors in in Accounting, Business Administration, Finance, Health Care Administration, Management, Marketing, Sport & Recreation Management.
  • Bachelor of Science (BS) with major in Information Technology.
  • Bachelor of Business Administration (BBA) with majors in General Management, Health Care Administration, Human Resource Management, Marketing, Operations and Supply Chain Management.
  • Master of Science with concentration in Organizational Leadership and Quality

International Assembly for Collegiate Business Education
11374 Strang Line Road
Lenexa, Kansas 66215, USA
(913) 631-3009

Liberal Arts Core

30 credits as follows:

3 credits:

ENG 230 Professional Composition and Research Writing, 3 cr.

12 credits:

HIS 114 World History since 1900, 3 cr.

HIS 2xx Elective, 3 cr.

MAT xxx Elective, 3 cr.

THE xxx Elective, 3 cr.

6 credits(must be from at least two areas):

ART xxx Elective, 3 cr.

ENG xxx Literature elective, 3 cr.

MUS xxx Elective, 3 cr.

3 credits from the following:

PHI 2xx Elective, 3 cr.

THE 2xx Elective, 3 cr.

3 credits from the following:

BIO xxx Ecological or Environmental Science elective, 3 cr.

PHS xxx Physical Science, Chemistry, Meteorology, or Physics elective, 3 cr.

3 credits from the following:

PSY xxx Psychology Elective, 3 cr.

SOC xxx Sociology Elective, 3 cr.


The general management major examines differing theories of management and explains skills and activities utilized by managers in fulfilling their functions. Topics include leadership, power, decision-making, policy formation, and organizational structure and change. Emphasis is placed on management in an organizational context.

15 credits as follows:

12 credits:

MGT 304 International Organizational Behavior, 3 cr.

MGT 311 Human Resource Management, 3 cr.

MGT 420 Entrepreneurial and Small Business Management, 3 cr.

MGT 421 Project Management, 3 cr.

3 credits from the following:

MGT 301 Operations Management, 3 cr.

MGT 408 Leadership in Ethical Organizations, 3 cr.

MGT 411 Organizational Training and Development, 3 cr.

MGT 412 HR Planning, Recruitment and Selection, 3 cr.

MGT 422 Process and Quality, 3 cr.

37 credits: Business Core

ACC 201 Financial Accounting, 3 cr.

BUA 310 International Business, 3 cr.

BUA 350 Business Law, 3 cr.

BUA 402 Strategy and Policy, 3 cr.

BUS 495 Synthesis Portfolio, 1 cr.

COM 232 Public Speaking, 3 cr.

ECO 202 Microeconomics, 3 cr.

FIN 300 Finance: Theory and Applications, 3 cr.

MAT 123 Introduction to Statistics and Probability, 3 cr.

MGT 213 Principles of Management, 3 cr.

MKT 201 Principles of Marketing, 3 cr.

PHI 231 Business Ethics, 3 cr.

46 credits:

University electives


Fun Fact

79% of adult students at Marian self-report that classes convenient in their working schedule (Source: Noel-Levitz Adult Student Priorities Survey, April 2014).

Campus Info

Marian University - Main Campus
45 S. National Ave.
Fond du Lac, WI 54935-4699

CALL: 1-800-2-MARIAN (1-800-262-7426)
EMAIL: admission@marianuniversity.edu  

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